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Cruise Saudi Unveils Strategic Partnership with AROYA for Premium Cruise Line

Cruise Saudi Reveals Major Partnership with AROYA Cruise Saudi is set to forge a dynamic alliance with esteemed industry partners to elevate its premium hospitality offerings.

As a wholly-owned entity of the Public Investment Fund (PIF), Cruise Saudi is also collaborating with global leaders in the realm of technology and innovation to shape its novel premium cruise line, AROYA Cruises.

The latest addition to this lineup of partnerships is COLUMBIA blue, a prominent player in the leisure services arena. Operating under the umbrella of the Leisure Group, COLUMBIA blue encompasses COLUMBIA cruise services, specializing in technical operations, and COLUMBIA signature, focusing on hospitality services.

Partnerships Shaping Cruise Saudi's Vision AROYA Cruises has designated COLUMBIA blue as its ship manager of choice, entrusting them with the integral role of overseeing AROYA Cruises' hospitality facets. With a track record of managing cruise and expedition passenger vessels for globally acclaimed brands, COLUMBIA blue will steer the ship's hotel operations encompassing housekeeping, guest relations, food and beverage services, crew management, as well as deck and engine operations.

Expressing his perspective on this partnership, Cruise Saudi's CEO, Lars Clasen, remarked, "COLUMBIA blue holds a leading position in the ship management sector and is an indispensable collaborator for AROYA Cruises. This strategic alliance is pivotal in ensuring that AROYA Cruises' passengers relish an unparalleled onboard experience."

Norman Schmiedl, CEO of COLUMBIA blue, added, "We take immense pride in contributing to AROYA Cruises' mission to deliver an authentically Arabian encounter to its patrons. Drawing on our four decades of cruise ship management expertise, we are committed to upholding the highest standards of safety, efficiency, and sustainability for AROYA Cruises."

Unveiled in June 2023, AROYA Cruises stands as Cruise Saudi's premium cruise line, fully owned by the company. Tailored to cater to Saudi nationals, expatriates, and guests from the region, AROYA Cruises is thoughtfully crafted to align with the preferences and interests of the Arabian market.

The establishment of AROYA Cruises forms a crucial component of Cruise Saudi's overarching objectives, which encompass generating 50,000 employment opportunities within Saudi Arabia and welcoming 1.3 million cruise passengers annually by the year 2035.