Innovation has been a recurring theme in MAPIC's discussions, but the potential of artificial intelligence (AI) to transform the industry is more prominent than ever. Sessions like "Why everyone is talking about AI" and "Artificial intelligence (AI) - practical approaches and strategies" will delve into the opportunities and challenges presented by AI in the retail real estate landscape.
"Why everyone is talking about AI" on Tuesday, November 28, from 15:00 to 15:30 at the INNOVATION STAGE, will explore how AI can change the retail property industry, focusing on examples of retail media and how property players can leverage it to maximize value creation at retail destinations. Moderated by Xavier Baudouin, Partner at WAVESTONE, this session will feature insights from industry leaders like Nicolas Bouvaher, CEO of DIGEIZ, and Mehdi Triki, Head of Public & Institutional Relations at HUB FRANCE IA.
"Artificial intelligence (AI) - practical approaches and strategies for better productivity in retail real estate" on Wednesday, November 29, from 14:00 to 14:30 at the INNOVATION STAGE, will delve into the opportunities for retail real estate and the areas landlords and tenants should explore to leverage the benefits of AI. Moderated by Markus Porvari, President and CEO of HYPERIN INC, this session is set to provide practical insights into incorporating AI for enhanced productivity.
"New designs on innovation: Whole life thinking" on Wednesday, November 29, from 14:00 to 14:30 and 15:00 to 15:30 at the INNOVATION STAGE, will discuss how to create formats with in-built sustainability and build communities. Moderated by Ibrahim Ibrahim, Managing Director of PORTLAND DESIGN, this session will feature insights from Nicolas Hauvillé, Associate - Director of Creation at Retail Design AGENCE MALHERBE PARIS; Philippe de Mareilhac, President of MARKET VALUE; and Oliver Rasquinet, Managing Partner of MINALE DESIGN STRATEGY.
These AI-focused sessions promise to demystify the role of AI in retail real estate, offering practical approaches and strategies to navigate the ever-evolving landscape.