Red Sea Global (RSG), the visionary force behind transformative regenerative tourism projects like The Red Sea and Amaala, has forged a dynamic partnership as a destination ally with the World Travel & Tourism Council (WTTC). This collaboration underscores RSG's pivotal role in propelling the shift from conventional sustainable tourism to regenerative tourism development.
The WTTC, renowned as the global authority on the economic and societal contributions of travel and tourism, is committed to fostering sustainable growth within the sector. Collaborating closely with governments and international bodies, it facilitates job creation, export expansion, and economic prosperity. As an esteemed member, RSG will collaborate with the WTTC to emphasize the potential of responsible travel and regenerative tourism practices.
"Embracing this partnership, we are on the verge of welcoming our inaugural visitors to The Red Sea destination," stated RSG. "Our alliance with WTTC enables us to unveil the captivating beauty, cultural heritage, and diversity of Saudi Arabia's Red Sea coast to the world. At both The Red Sea and Amaala, we have surpassed mere sustainability and are dedicated to making positive regenerative impacts on both the environment and society. This partnership also serves as a platform to showcase our accomplishments, illustrating that there is an improved approach to development and operation—one that encourages others to embrace regenerative tourism for the betterment of humanity and the planet."
The collaboration empowers RSG to engage in a fruitful exchange of knowledge and best practices with a network of industry frontrunners and experts who share the vision for a more sustainable future in tourism. Noteworthy WTTC destination partners include DGDA, NEOM, AlUla, as well as ATOUT France, Brand USA, Visit California, Puerto Rico Tourism Company, Visit Rwanda, and TURESPAÑA, among others.
This partnership further grants RSG access to WTTC's annual Economic Impact Research, encompassing over 185 countries and 26 regions worldwide. Additionally, RSG is poised to lead significant WTTC initiatives, such as Travel & Mobility, Sustainable Future, and Digital Transformation.
Julia Simpson, President & CEO of WTTC, remarked, "By integrating Red Sea Global into our esteemed membership, the World Travel & Tourism Council is reinforcing our mutual commitment to a future that's more sustainable and regenerative."
"The dedication of Red Sea Global to elevating communities, boosting economies, and conserving our environment aligns seamlessly with WTTC's core values. Together, we will pioneer a path that converges innovation, responsibility, and prosperity, crafting destinations that inspire and enrich the lives of all stakeholders."
The promising destinations of The Red Sea and Amaala are anticipated to generate a substantial 120,000 jobs and host up to 1.5 million tourists annually. This infusion of visitors will invigorate local economies and create avenues for sustainable growth. The focal point on regenerative tourism practices ensures the preservation of these regions' natural splendor and resources for generations to come.
RSG made an impactful announcement in July, unveiling the completion of more than 760,000 photovoltaic panels, which will provide power for the initial phase of The Red Sea. One of the five solar farms is strategically positioned near Six Senses Southern Dunes, The Red Sea, slated to become the first operational hotel in the area in the imminent months. The resort's utilities are already being energized by the solar farm. In the near future, two more hotels will commence operations by the end of the year, with a grand total of 16 hotels and the Red Sea International Airport scheduled to be completed by early 2025.
Upon its full realization in 2030, this remarkable destination will encompass an impressive 50 resorts, offering an array of 8,000 hotel rooms and over 1,000 residential properties distributed across 22 islands and six inland sites. Enriching the experience will be luxury marinas, golf courses, entertainment options, fine dining establishments, and leisure facilities.
Simultaneously, Phase One of Amaala, anchored by the Triple Bay masterplan, is progressing rapidly, and its first guests are set to be welcomed in early 2025. Comprising eight luxurious resorts offering more than 1,200 hotel keys, Amaala is poised to culminate in over 3,900 hotel rooms across 29 hotels, accompanied by approximately 1,200 opulent residential villas, apartments, and estate homes. These offerings will be complemented by high-end retail, fine dining venues, wellness centers, and recreational amenities.