Rhein-Ruhr-Zentrum Set for Transformation as CBRE Assumes Management

Rhein-Ruhr-Zentrum Set for Transformation as CBRE Assumes Management: In a strategic move following its acquisition by Eurofund Group and Signal Capital Partners earlier this year, the Rhein-Ruhr-Centre is poised for a remarkable makeover. The renowned CBRE Retail Consulting division, formerly Prime Consulting GmbH, is slated to take the reins in managing and marketing the Rhein-Ruhr-Zentrum (RRZ) in Mülheim from early 2024. CBRE, the world's largest commercial real estate services and investment firm, envisions a metamorphosis of the center into a distinctive, experiential "shopping resort."

CBRE Retail Consulting, headquartered in Düsseldorf, brings over three decades of specialized expertise in leasing, consulting, and managing shopping centers and retail parks. The acquisition of Prime Consulting from CEO and owner Alastair Green strengthens CBRE's foothold in the German retail sector and underscores its commitment to expanding consulting services.

Eurofund Group and CBRE, having collaborated successfully on previous ventures such as Puerto Venecia in Spain and UBBO in Portugal, are set to introduce the 'Shopping Resort' concept to Germany with Rhein-Ruhr Zentrum. This concept promises a fusion of premier retail, inviting public spaces, and family-oriented leisure activities.

Ian Sandford, President of Eurofund Group, expressed confidence in CBRE as a strategic partner, stating, "CBRE will support us in realizing our vision of transforming the Rhein-Ruhr-Zentrum in Mülheim into a regionally significant and innovative district center."

Ana Colom, Head of Retail Property Management CBRE Europe, emphasized the significance of the management and leasing contract, stating, "CBRE's commitment to innovation, customer experience, and an integrated retail approach will be pivotal for the successful management of this venture."

Situated in the Rhine-Ruhr region, one of Germany's largest metropolitan areas with over ten million inhabitants, the Rhein-Ruhr-Zentrum has been a landmark attraction for the past 50 years. With an extension secured with anchor tenant CinemaxX and ongoing negotiations with new tenants, the shopping center is poised for a dynamic future under the expertise of CBRE, Eurofund, and Signal. The collaboration aims to build on existing tenant relationships while attracting new partners, creating an enticing blend of retail, dining, and leisure options.

The Rhein-Ruhr-Zentrum, with its central location and rich history since its opening in 1973, plays a pivotal role in the economic landscape of Mülheim. With CBRE leading the transformation, supported by Eurofund Group and Signal, the future holds promise for an exciting and innovative chapter for this iconic shopping destination.

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